There are no special traditions or customs. Valentine's Day is simply about love. Classic flowers and jewelry gifts are particularly booming at this time, just like in Germany. Perfumes and chocolates are also very popular as gifts, as are Valentine's Day cards.
Although Valentine's Day is becoming increasingly commercial in France, the French also celebrate it in other ways. They usually spend a romantic evening in a restaurant or theater. In Paris, it's popular to have dinner on a riverboat and take in the lights of the Eiffel Tower. Often we then go on to a jazz or other music club.
The festival is not a question of money. The most important thing is to spend time with your partner. For example, you can stroll through the romantic nighttime streets together, or arrange to meet at home for a nice tête-à-tête. A little wine, delicious cheese and something sweet and the mood is perfect.
The custom of giving each other flowers on Valentine's Day also existed in ancient Rome. On February 14th, Juno, the goddess of birth and marriage, was commemorated. The women were presented with flowers.
Joyeuse Saint Valentine